General FAQ

Frequently asked questions about ListenLayer.

What is ListenLayer?

ListenLayer is a modern data layer that automatically tracks user interactions on your website and sends them to your analytics and marketing tools.

How is ListenLayer different from Google Analytics?

Aspect	ListenLayer	Google Analytics
Focus	Data collection & routing	Reporting & analysis
Form Tracking	Automatic	Manual setup
Multi-destination	Yes	No
Data ownership	Your data	Google's platform
Privacy	First-party	Third-party

ListenLayer complements GA4 by providing better data collection and routing.

What platforms do you integrate with?

Currently:

• Google Analytics 4

• Google Tag Manager

• HubSpot

• Data Warehouse

Coming soon:

• Segment

• Mixpanel

• Salesforce

• Amplitude

How long does setup take?

Most users are tracking within 5 minutes:

1. Add script (2 min)

2. Configure integrations (3 min)

3. Start tracking

Do I need to be technical?

No coding required for basic setup. Advanced features like custom events may require JavaScript knowledge.

Can I try before buying?

Yes! Our free plan includes 10,000 events/month with no credit card required.

What happens to my data if I cancel?

• Your data is retained for 30 days after cancellation

• You can export all data before canceling

• After 30 days, data is permanently deleted