Data Discrepancies

Why your numbers might differ between platforms.

ListenLayer vs Google Analytics

Common Reasons

Reason	Impact
Ad blockers	GA blocked more often
Bot filtering	Different algorithms
Sampling	GA4 samples large datasets
Timezone	Different default timezones
Session definitions	Different timeout rules

What to Expect

Differences of 5-15% are normal between any two analytics platforms.

Reducing Discrepancies

1. Use server-side tracking for more consistent data

2. Align timezone settings

3. Compare the same date ranges exactly

ListenLayer vs Your Database

Event Count Differences

• Timing: Events may be in-flight at time of comparison

• Deduplication: Different dedup rules

• Filtering: Check if bots are filtered differently

Revenue Differences

• Currency: Verify same currency

• Refunds: Check if refunds are included

• Timing: Revenue events may process at different speeds

Form Submissions

ListenLayer Shows More

• May be tracking abandoned submissions

• May count partial submissions

• Check spam filtering differences

ListenLayer Shows Fewer

• Form may not be detected

• JavaScript errors blocking tracking

• Form submits via API (not UI)

Investigating Discrepancies

1. Start small: Compare a single day

2. Check definitions: Same event = same thing?

3. Look at raw data: Export and compare

4. Check filters: Any segments applied?

5. Contact support: We can help investigate