eCommerce

Track eCommerce transactions across your purchase funnel.

ListenLayer tracks the complete eCommerce funnel from product views through purchase. Events can be captured automatically from GA4 dataLayer pushes, gtag.js calls, or directly via the SDK.

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Automatic eCommerce Detection

ListenLayer automatically captures eCommerce events from:

• GA4 dataLayer - Standard dataLayer.push() with ecommerce object

• gtag.js - gtag('event', 'purchase', {...}) calls

• Platform integrations - Shopify, WooCommerce, BigCommerce, Magento

More details coming soon.

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SDK API

Track eCommerce events directly using the ListenLayer SDK:

Purchase

_ll.ecommerce.purchase({
  order_id: 'ORD-12345',
  currency: 'USD',
  subtotal: 150.00,
  tax: 10.80,
  shipping: 5.00,
  discount: 15.00,
  total: 150.80,
  coupon: 'SPRING10',
  items: [
    {
      item_id: 'SKU-001',
      name: 'Widget Pro',
      price: 50.00,
      quantity: 2,
      variant: 'Red',
      brand: 'ACME',
      category: 'Electronics',
      discount: 10.00
    }
  ]
});

Add to Cart

_ll.ecommerce.addToCart({
  currency: 'USD',
  items: [
    {
      item_id: 'SKU-001',
      name: 'Widget Pro',
      price: 50.00,
      quantity: 1,
      variant: 'Red'
    }
  ]
});

All eCommerce Methods

Method	Description
_ll.ecommerce.viewItem()	Product detail page view
_ll.ecommerce.viewItemList()	Category/collection page view
_ll.ecommerce.selectItem()	Product clicked in list
_ll.ecommerce.addToCart()	Item added to cart
_ll.ecommerce.removeFromCart()	Item removed from cart
_ll.ecommerce.viewCart()	Cart page viewed
_ll.ecommerce.beginCheckout()	Checkout started
_ll.ecommerce.addShippingInfo()	Shipping details entered
_ll.ecommerce.addPaymentInfo()	Payment details entered
_ll.ecommerce.purchase()	Order completed
_ll.ecommerce.refund()	Order refunded

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Field Reference

More details coming soon.