Grow

Email and social campaign tools to grow your audience

The Grow Platform provides tools for email campaigns, social outreach, and audience growth.

Overview

Access the Grow dashboard to see:

• Active campaigns and performance

• Audience segments

• Growth metrics and trends

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Campaigns

Email Campaigns

Create and manage email campaigns:

Campaign Types

Type	Description
Broadcast	One-time sends to a segment
Automated	Triggered by events or schedules
Drip	Sequential multi-email series

Creating an Email Campaign

1. Go to Grow > Campaigns > Email

2. Click New Campaign

3. Select campaign type

4. Choose audience segment

5. Design your email

6. Schedule or send

Social Campaigns

Manage social media outreach:

• Schedule posts across platforms

• Track engagement metrics

• Coordinate with email campaigns

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Audiences

Build segments based on visitor behavior:

Segment Criteria

Category	Examples
Behavior	Visited pricing page, downloaded content
Engagement	High scroll depth, multiple sessions
Conversion	Form submitted, purchase made
Identity	Known email, company identified

Using Segments

Segments can be used for:

• Campaign targeting

• Personalized content

• Ad platform audiences

• CRM sync

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Performance

Track campaign effectiveness:

Metric	Description
Sent	Total emails delivered
Opens	Unique email opens
Clicks	Link clicks within emails
Conversions	Campaign-attributed conversions
Revenue	Revenue from campaign conversions

Grow features require additional setup. Contact your account manager to enable campaign capabilities.

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Related

• Identity - How visitors are identified

• Integrations - Connect marketing tools