Data Management

Configure how data enters your account and enhance it for reporting

The Data Platform controls how data flows into ListenLayer and how it's organized for reporting.

Platform Structure

Data Management is organized into two main areas:

Area	Purpose
Receive	Configure how data enters your account
Enhance	Customize and enrich data for reporting

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Receive

Web Connection

Configure your website tracking connection:

• Tracking Script - Installation and configuration

• Domain Settings - Verified domains and subdomains

• Data Collection - What events are captured

See Install & Configure for setup instructions.

Web Listeners

Configure what ListenLayer automatically tracks:

Listener	What It Captures
Forms	Form loads, interactions, submissions
Clicks	Button clicks, link clicks, CTAs
Video	Play, pause, progress, completion
Chat	Chat widget interactions
Scheduling	Calendar booking events
eCommerce	Product views, cart, purchases

Sales Data

Connect sales and CRM data to enrich your analytics:

• Import closed deals and revenue

• Match leads to conversions

• Calculate ROI metrics

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Enhance

Traffic Sources

Customize how traffic sources are classified:

• Source Rules - Define custom source/medium mappings

• Channel Groups - Organize sources into channels

• Campaign Tracking - UTM parameter handling

Content Management

Organize and enhance your tracked content:

Forms

• Name and categorize forms

• Set conversion values

• Configure field mappings

Pages

• Group pages into categories

• Define page types (landing, product, blog)

• Set page-level attributes

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Data Flow

Website → Receive (Collection) → Enhance (Processing) → Reporting

1. Receive captures raw events from your website

2. Enhance applies your rules and enrichments

3. Data flows to Reporting and your Data Warehouse

Changes to Enhance settings apply to new data. Historical data is not retroactively updated.

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Related

• Events & Variables - What data is captured

• Reporting - Analyze your data